Community Tapestry Database
Household income is an indicator for the spending power of residents. Household income positively correlates with retail expenditures in many product categories. Incomes also suggest appropriate price points for businesses focusing on the local market. However, income should not be used as the only indicator for the market’s purchasing power and spending preferences. The Community Tapestry database, which was used as part of the study data for the Market Analysis, is a comprehensive database reflecting buying patterns for the Sauk Prairie lifestyle segments identified in the Market Study.
For access to the database please contact the Chamber Office at 608.643.4168