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Celebrating Wisconsin’s Manufacturing Strength with a New “Made in Wisconsin” Poster
Celebrating Wisconsin’s Manufacturing Strength with a New “Made in Wisconsin” Poster
Manufacturing is often the backbone of a state’s economy — providing high-skill jobs, innovation, and pride of place. That’s why the recent release of a “Made in Wisconsin” poster by Wisconsin Manufacturers & Commerce (WMC) is such a powerful initiative. It’s a visual reminder that the products made here are many, varied, and meaningful.
A Snapshot of Wisconsin’s Manufacturing Identity
The poster highlights 51 items manufactured or produced in Wisconsin. WMC Wisconsin's Chamber These aren’t just niche goods — many are brands and items you see every day: Harley-Davidson, John Deere, Ashley Furniture, Sargento, Kimberly-Clark, and more. WMC Wisconsin's Chamber
WMC and its partner BMO unveiled this poster ahead of Manufacturing Month (October) to call attention to the breadth and depth of the state’s manufacturing sector. WMC Wisconsin's Chamber
Why This Poster Matters
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Awareness & Pride: It helps Wisconsinites see what’s made right in their own communities. The idea is to spark pride and curiosity about local manufacturing.
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Economic Visibility: Manufacturing in Wisconsin is a major economic driver. Last year, companies in the state sold over $209 billion in manufactured goods — nearly one-fifth of Wisconsin’s GDP. WMC Wisconsin's Chamber
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Workforce & Opportunity: Nearly 1 in 6 Wisconsin workers are employed directly in manufacturing. This poster reinforces that such careers matter and are central to local economies. WMC Wisconsin's Chamber
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Diversity of Products: Many people have a narrow view of manufacturing (e.g. cars, heavy machinery). Highlighting everyday goods helps expand the narrative to include food, furniture, consumer goods, and more.
What It Shows About Wisconsin
The selection of 51 products is only a snapshot — a teaser of what’s possible. But it communicates several key messages:
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Diversity: Products range across sectors — from furniture and food, to machinery and consumer goods.
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Innovation & Quality: The inclusion of household names signals that Wisconsin is not just producing, but competing on quality and brand.
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Local to Global: Many of these products are distributed nationally or globally, which shows Wisconsin’s reach doesn’t stop at state lines.
How This Benefits Local Communities
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Educational Tool: Schools, chambers, and community organizations can use the poster to teach about local industries.
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Economic Development: The poster gives community leaders a visual tool to show prospective employers or new residents what’s happening here.
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Chamber & Nonprofit Collaboration: Local chambers or nonprofit groups can promote the poster and run events around it to boost regional pride and manufacturing literacy.
What You Can Do Next
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Request & Display It Locally. WMC is distributing the poster to chambers, educational institutions, and local governments. WMC Wisconsin's Chamber
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Share on Social Media. Post images of the poster or highlight one product that connects to your region.
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Connect With Local Makers. Use the poster as a springboard to visit a local manufacturer, feature them in your outreach, or invite them to speak at events.
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Inspire Students. Use the poster in classrooms to spark conversations: “What do you see? Did you know this was made here?”
The “Made in Wisconsin” poster does more than list products — it tells a story about who we are as a state: industrious, inventive, and deeply rooted in manufacturing. It’s a reminder that much of what we use every day comes from right here at home.
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